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FMCG manufacturers and retailers could both lower prices to the public and improve profitability if

Margin Expansion Planning: A Framework to Improve Profitability Executives are under increasing pressure to find

Coca Cola pricing can demonstrate how there are multiple price points depending on the customer

How to Generate More Profit in a Low-Margin Industry Do you work in an industry

I started analysing the prices of products like Tim Tams back in the mid-1990s, when

Elon Musk has shared an email on Tesla’s pricing strategy with the world for a very specific and

The day the category manager turned the brand into a commodity One of the top

In the startup world, a “unicorn” is a company that is valued at over $1

250+ planning sessions later, this is what we have found. Here is a set of

Company boards and private equity owners need to understand their pricing risks. Pricing is often