White papers

Pricing power is more often a function of who you sell to—not what you are

“We benchmarked you, and you’re 30% too expensive compared to the market.   If you

FMCG manufacturers and retailers could both lower prices to the public and improve profitability if

Margin Expansion Planning: A Framework to Improve Profitability Executives are under increasing pressure to find

Coca Cola pricing can demonstrate how there are multiple price points depending on the customer

How to Generate More Profit in a Low-Margin Industry Do you work in an industry

I started analysing the prices of products like Tim Tams back in the mid-1990s, when

Elon Musk has shared an email on Tesla’s pricing strategy with the world for a very specific and

The day the category manager turned the brand into a commodity One of the top

In the startup world, a “unicorn” is a company that is valued at over $1